By twit, I mean the dumb tweets we post on Twitter. Part of the initial work of cleaning up your professional brand includes going back and deleting tweets that a Puritan grandmother living in 1636 would find objectionable. That’s pretty drastic, but I don’t consider it to be overkill.
I recently did an audit of a client’s online presence. I found a photo he posted on Twitter with a group of his friends, all with beer bottles in hand. It looked like a backyard summer barbecue. What’s the harm in that? I admit