Do this, not THAT on your resume

This is a pretty good article about resume trends to AVOID. My thoughts about the article follow this enormous button:

#3: Of course add your Linkedin profile URL as the last line of your contact info section, ideally a URL you have changed to something more friendly. Ask me for my worksheet showing you how to change your LinkedIn URL.

For the record, I intentionally skipped commenting on #1 and #2. Nothing to add to or contradict in these points.

#4 When you need to upload your resume to apply for a job, best to keep it plain and simple. You can use an infographic resume but send it after you apply to the hiring manager. Same goes with any kind of fancy design work you've done on a resume.

#5 I know some exceptional local Certified Professional Resumes Writers (CPRW), including Wayne Williams and Lisa MacDonald. The best professional resume writers will spend enough time with you to understand your "voice" so they can write your resume so it sounds like you. I do agree with the idea that your resume belongs to you, so even if someone else writes it for you, you must know it inside and out and be ready to respond to any question that comes up as a result of reading your resume in depth.

#6 I admit I learned about this white font technique for keyword stuffing and passed along this bad advice. This goes into the pile of "nothing worthwhile is necessarily easy." I know now how to incorporate keywords into your resume so that it stands out for all the right reasons, and gets your resume through most any applicant tracking system.

#7 Functional resumes do have their place. I prefer using a hybrid of the functional and chronological resume formats. Done the right way, I think leading with your areas of strengths and having bullet points to support them, THEN moving into your professional experience section, can work for some people.

#8 I like the idea of the video resume in concept. Of course, you can't upload this to an applicant tracking system. However, there are a few clients of mine for whom I have recommended creating a video resume that you post on LinkedIn or your professional website. I think for folks in sales, customer service, and other predominately customer-facing occupations, this can be a great way to showcase a sparkling, engaging personality and speak, quite literally, directly to your strengths. But it's not just a matter of turning on the video on your phone and starting to talk. One of the many advantages of my marketing background, BC (Before Coaching) is that I understand how to position products/people and sell them. I have produced dozens of corporate videos and can help you first identify your strengths, then create a storyboard to present these strengths in the best possible way. Don't forget B-roll, which can show as much about your personality as talking about it.

Is it just me, or did those last few sentences feel like a heavy-handed pitch for my coaching services? Sorry about that.

The last part of the article is so critical. I am of the era (eon?) where my own resume had "Duties" dutifully listed under my job title, then 8-10 bullet points. That's the old way. Now you should create a 2-5 sentence/phrase "position/job description" in paragraph form that appears underneath your job title. This will include your duties and responsibilities. Briefly. Those bullet points now contain measurable successes, accomplishments. Think in these terms:

  • Reduced error rate by XX percent
  • Increased sales XX percent
  • Created process that saved the company XX staff hours

The most important thing to remember about a resume is that it should get you the interview, then the interview gets you the job. Some resume trends are here to stay, such as having a headline at the top of your resume, followed by a strong career summary that doesn't sound like everyone else's. Don't overcomplicate the resume to the point you lose out on the interview. Keep it simple and straightforward.